Published online Sep 16, 2014. doi: 10.4253/wjge.v6.i9.432
Revised: July 19, 2014
Accepted: September 4, 2014
Published online: September 16, 2014
Core tip: YouTube™ is a major media channel viewed by millions each day. Despite this reach, there is a paucity of research on the nature and scope of communications related to cancer prevention and control. To our knowledge, this is the first published study analyzing communications through YouTube™ concerning bowel preparation. The content of the YouTube™ videos regarding colonoscopy bowel preparation is influenced by who creates the video. Consumer posted videos generated the majority of comments on this topic.