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My academic career started in the UK as a Senior Lecturer in GI Endoscopy (March 2003). In the UK this was one of the first academic appointments in GI Endoscopy and the first in the University of Nottingham. The purpose of my appointment was to establish Academic Endoscopy within the Gastroenterology Division now NIHR Nottingham Digestive Diseases Biomedical Research Centre. Since my appointment I have established a programme of advanced endoscopy imaging and minimally invasive endoscopic therapy for the early detection and treatment of GI neoplasia. Simultaneously I have introduced these advancements in NHS clinical practice and service delivery thus developing Endoscopic Mucosal Resection, Barrett’s endotherapy, Capsule Endoscopy, Balloon Enteroscopy and Transnasal Endoscopy service in Nottingham. I was awarded the visiting Scholar programme and the Butterfield Sasakawa award that resulted in me travelling to Japan and establishing an academic link with GI Endoscopists in University of Fukuoka, Japan. Collaborative research was also established with the Medical Research Centre University of Cambridge, Academic Medical Centre, Amsterdam, Netherlands and the Mayo Clinic, USA resulting in several multi centre studies with publication in high profile journals including Nature Genetics, Journal of American Medical Association (JAMA), Lancet, Gut and Gastroenterology. I have established links with the industry (Olympus, Japan) and academic departments in the University of Nottingham including the Applied Optics Group and the School of Pharmacy. I have done well over 100 academic presentations and invited speaker activities in national and international meetings in Europe, Japan, USA, Asia, Africa and Middle East. I delivered an invited plenary lecture at the annual SAGES conference meeting 2007 at Sun City (Johannesburg) and conferred as an honorary member of the South African Gastroenterology Society. I was awarded the prestigious ‘Hopkins Endoscopy prize’ for my contribution to academic endoscopy in Britain and delivered the Endoscopy Prize lecture at the annual meeting of the BSG, March 2010, Liverpool. I had the honor of delivering the 2017 Professor Anne Ferguson Lecture at the Royal college of Physicians Edinburgh and received the honours medal. I had a significant contribution to the Nottingham Digestive Disease centre being recognized as a centre of excellence and the award of the National Institute of Health Research, Biomedical Research Centre status in the UK. My publications record had significantly improved (H-Index 51, I- 10 Index 114, total citations 10247) and contributed for the University of Nottingham Research Excellence Framework. As Head of Endoscopy Service in Nottingham, I had steered the endoscopy unit introducing several innovative projects and quality improvement programs that lead to the award of Bowel cancer screening status and National Accreditation by the Joint Advisory Group in GI Endoscopy. I was personally recognized by the award of the NHS National Clinical Excellence Bronze award.